ABOUT ME 

JELENA is an award-winning Career Fulfilment and Leadership Development Coach, speaker, author and Forbes Coaches Council contributor. She is passionate about helping conscious, aspiring professionals thrive in the careers they love. With 25 years in international recruitment and education management and CTI coaching qualification, she brings together unique insights into how recruiters think and how personal coaches work.

JELENA has lived and worked in 3 countries, speaks 4 languages and is passionate about cross-cultural competence and communication. Working in managerial roles with P&L responsibility, sales, business development, candidate selection and talent acquisition, from start-ups to University Career Service, to growing SMEs in Japan and the UK, Jelena has developed a strong business acumen and commercial awareness that allow her to coach clients from a variety of industries and seniority levels.

JELENA has also worked with spiritual teachers such as John DeMartini and Deepak Chopra and infuses love, joy and spirit into her coaching and everything she does. Through WhatWork, her career coaching consultancy, she offers individual and group coaching for Career Transitions and Career Development. She often speaks at events on Career Fulfilment, How to Make Conscious Career Decisions, Effortless Networking, Interview Skills for the 21st Century, to name a few.

Since establishing WhatWork in 2016, JELENA has facilitated work life transformation of purpose driven mid-career and senior professionals from financial services, consulting, media and tech to name just a few industries. She has coached over 300 clients via 1-2-1 and group coaching and her clients have landed roles at Microsoft, Amazon, PWC, Deloitte, Civil Service, AstraZeneca, UNICEF, HSBC, Tottenham Spurs FC, as well as various start-ups or have successfully launched their own business.